How’s The Smut Business, Jackie?

As I predicted 4 months ago, music taste maker Pitchfork finally monetized their video player sub site Pitchfork.TV. Their first customer, Fuse TV, is running a :30 second pre-roll ad that plays before every video on the site. I thought they’d go with an overlay ad for a trial run, but the forced video viewing route is where they wound up.

PFork TV Ad

PFork.TV uses Delve Networks‘ video player, the same player used by my company TheSailingChannel.TV. Delve has been getting tons of good press lately. One of Delve’s unique features, that Pfork.TV is not utilizing, is semantic search within video content. This allows you to search inside the video itself and jump directly to the point in the video in which you are most interested. Far out man. Pfork should enable this feature asap, especially for their longer form content. There’s no reason not to now that they’re getting paid, right?

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