How To Use Twitter Search and Trending Topics

Twitter- the remarkable “telegraph” of the social networking age. Twitter is simple, easy, annoying, addictive, a marketing tool, a news feed, in real time.  One of the more interesting Twitter functions is the ability to search for keywords used on Twitter in real time. Until the end of April, access to Search wasn’t enabled on Twitter profiles. The Twitter Blog spells out the ramifications of Twitter Search,

…search is so much more than a box and a button. As public tweets fly in from around the globe, we analyze them to detect when certain words or phrases occur with higher frequency. These trending phrases are surfaced in the Twitter home page just under the new search box and they’re updated throughout the day. Built on our search technology, trends are a compelling if rudimentary way to explore a collective global consciousness.

Additionally, Twitter added “trending topics”, the most used words on Twitter at any given moment, to profiles. Prior to this change in the Twitter profile you could access Search and find the current Trending Topics, but you had to know where to go. Now everyone has direct access to these powerful tools in the sidebar of their Twitter profile. So, let’s familiarize ourselves with the new sidebar set up. Home, @replies, Direct Messages, and Favorites remain the same. There’s a search box for keywords. Trending Topics  are displayed by default and Following is collapsed. You can click the arrows to collapse or uncollapse Trending Topics & Following.

New Twitter Sidebar Setup

New Twitter Sidebar Setup

Clicking any of the Trending Topics displays a real time search result for those keywords. Something new Twitter added to search features is the ability to save searches. You’ll note in the screenshot above I saved the search for my last name, Salvia. Here’s what a real time search result looks like, and its the same if you click on a displayed Trending Topic

Real Time Search Result in Twitter

Real Time Twitter Search Result For Salvia

Click on the Save this Search button and the search term is added to your Saved Searches. This is a great way to see how a word or phrase is being used and represented. My last name has quite a few different meanings and uses. You can follow me on Twitter here.


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